15+ years of experience building brand awareness, membership/loyalty programs, and go-to-market strategy across healthcare, B2B, and consumer industries.

My approach on marketing is to meeting the target audience where they want to be met, in the clearest way possible. Driving trust, engagement, and ultimately creating an easier path to brand growth.

Much of my career has centered on membership and loyalty-based marketing, where I bring a track record of quickly mastering technical, regulated, and niche industries and translating that knowledge into effective member and customer-facing communication. I know how to build sales-enabling materials and execute commercial objectives while supporting the overall strategy and creating positive awareness for the brand(s).